From left to right: Shermaine Wong, CEO & Co-founder of Cult Creative, Lina Esa, Chief Marketing Officer & Co-founder of Cult Creative
Cult Creative is shaking up the creator economy with its new Creator Platform. This all-in-one tool is designed to make user-generated content (UGC) marketing campaigns a breeze for content creators.
As the creator economy booms, with the influencer marketing industry set to hit $156 billion by 2030, influencers are becoming the go-to storytellers for Gen Z and millennials. A whopping 92% of consumers now trust UGC over traditional ads.
Cult Creative’s Creator Platform (beta) is here to meet this growing demand. It combines cutting-edge technology with a user-friendly design, offering features like:
Professional Media Kits: Automatically generate media kits that link social media profiles and show audience insights like engagement rates.
- Discover New Campaigns: Find dream brand deals and pitch via text or video.
- Personalised Campaign Matching: A smart algorithm connects creators with brands that match their content and audience.
- Automated Workflows: Handles admin tasks like agreements and invoices, freeing up creators to focus on their craft.
- Streamlined Communication: An integrated chat feature keeps all campaign-related conversations in one place.
- Feedback Management: Track changes and confirm drafts efficiently.
Shermaine Wong, Co-Founder and CEO of Cult Creative, says the platform aims to simplify campaign management, performance tracking, and payments, empowering creators to elevate their content and brand partnerships.
Lina Esa, Co-Founder and CMO, adds that the creator economy is all about building genuine connections. The platform helps brands grow their audiences and get high-quality UGC, while making it easy for creators to manage campaigns and boost their earnings.
In the past year, Cult Creative has paid over RM700,000 to 2800 creators, partnering with brands like Grab, Hotlink, Astro, Farm Fresh, and Marriott Bonvoy Group. With plans to grow fivefold in 2024, Cult Creative aims to position Malaysia as a regional hub for the creator economy.
The platform taps into the trend of influencer-driven storytelling, with 75% of Malaysian consumers making purchasing decisions based on influencer recommendations. This shift shows a strong preference for authentic, relatable content, making UGC and influencer marketing crucial for brands looking to engage modern consumers.
Creators can sign up and start pitching for brand deals at www.cultcreativeasia.com.
