In today’s volatile market condition, most businesses – in the act of self-preservation – will likely focus more on sales. This means that among the 4Ps (Price, Place, Promotion, and Product), Price and Promotion are…
SMEs are powerhouses of ideas and innovations. Yet few have taken the extra step to protect their creations. IP (intellectual property) rights give a person ownership to any creation of their mind – literary or…
Sun Life Malaysia offers insurance and takaful solutions to safeguard SMEs’ future SMEs are the bedrock of many world’s economies, Malaysia included. However, the pandemic has exposed many SMEs to new threats – such as…
In the global race towards green and sustainable business practices, the heat is on. Quite literally. Earth’s global surface temperature has risen at an unprecedented rate, according to a landmark report from IPCC earlier this…
For Leon Lee, success is not a straight road. Instead, it comes with many turnoffs, extending the adventure and increasing possibilities. Come November 2022, Lee’s real-estate consultancy company, Zeon Properties Group, will be celebrating its 10th…
Keeping a business going amidst change is an expected challenge for any company. But the past two years of the Covid-19 outbreak have greatly raised the odds against business resilience. With strong vaccination rates and…
Beauty may not last forever, but its industry seems resilient in the face of economic shockwaves. According to McKinsey, during the global 2008 financial crisis, spending in the beauty market only dipped slightly and recovered…
Cruelty-free. Vegan-based. Halal. These words will get many cosmetics consumers to open their wallets these days amidst the growingly affluent Muslim population and increasing consumer social awareness. HAUS Cosmetics checks all the boxes. With an…
Sereen Eng takes on a challenge like how she would prepare to wash a customer’s feet in her nail salon – she rolls up her sleeves and rises to the occasion. The founder of POSH…
A personal quest that turns into a huge opportunity Once a niche trend championed by a few, the clean beauty and skincare movement has gone mainstream. Sustainable, natural and organic – all reflect a trend…
